Beginning of this year Shimano started with a pilot store in Italy. Gianluca Ornaghy, General Manager at Shimano Italy Fishing:
“Shimano Italy Fishing has just celebrated the fifth installation of a Shimano Corner. Currently we have 42 meters of Shimano displays on walls and 14 on midshops. The visual impact is amazing, end consumers can easily identify products, touch them and understand technical features. Everything has been designed in order to facilitate the purchasing experience.
The pilot store was installed in “Parini Pesca”, located in the south area of Milan. It is 68 square meters, making it more a “shop in shop” than a corner. For us this has been an excellent test and we learned a lot, providing ideas for future improvements. Customers gave us positive feedbacks and suggestions.
Of course our goal is to support our partners as much and as good as possible, customizing and fine tuning the corners in order to help them to provide the best service to enthusiastic users of Shimano products and why not let us the not yet Shimano customers to know, compare and finally purchase our high quality rods, reels and accessories."