Shimano goes direct to Polish dealers


Wednesday June 29th, 2016

Shimano announced today its intention to further develop its recently expanded Bike division distribution center in Poznan, Poland, to include also Fishing tackle products for Polish market.

Following this decision, Polish bike components and fishing tackle distribution will be combined and distributed from the Poznan distribution center under one organization, effective from February 1st 2017. Until this date Normark Polska continues to sell Shimano fishing tackle products to Polish dealers on exclusive basis.

For the past 14 years Shimano has enjoyed a successful partnership with Normark Polska. This move to a direct distribution arrangement will mean a change to current operations model for both companies. Despite of this change, both companies are committed to continue delivering superior service to Polish customers.

Cor Ax Managing Director, Shimano Europe Fishing Holding said: "We believe that by focusing on each other’s own brands we can even sharpen our offering to the dealers in Poland. We look forward to the prospect of providing an enhanced service and strong commercial proposition to Polish dealers in the near future."

Mikko Häikiö, Sales and Distribution Director Central Eastern Europe, Rapala VMC Corporation said:“Normark Polska’s assets are strong customer focus and broad fishing tackle brands portfolio covering all Polish fishing styles and techniques. We continuously work on expanding and adding new product categories and products to our portfolio to serve better our customer needs and provide more excitement to Polish fishermen.”