Our primary goal in collecting personal information is to provide you with a safe, efficient, and personalised experience. We only collect personal information about you that we consider necessary for this purpose.
In general, you can browse the Site without telling us who you are or revealing any personal information about yourself. Once you give us your personal information, you are not anonymous to us. If you choose to use our services, we may require you to provide contact and identity information and other personal information as indicated on the forms throughout the Site. Where possible, we indicate which fields are required and which fields are optional. You always have the option not to provide information by choosing not to use a particular service or feature.
We automatically collect and process certain information based upon your use of the Site. We use this information to conduct internal research on our users' demographics, interests, and behaviour to better understand you and your fishing interests.
You agree that we may use personally identifiable information about you to improve our marketing and promotional efforts, to analyze site usage, improve our content and product offerings, and customise the Site's content, layout, and services. These uses improve the Site and better tailor it to meet your needs.
You agree that we may use your information to contact you and deliver information to you that, in some cases, are targeted to your interests, such as targeted banner advertisements, administrative notices, product offerings, and communications relevant to your use of the Site.
As a matter of policy, Shimano will never sell or rent your personal information to third parties for their marketing purposes without your explicit consent.
