Golden shoes for Olympic Champion Marianne Vos
Olympic champion points race, Marianne Vos (DSB cycling team) receives special made gold SH-R300 Custom Fit road shoes. “These gold road shoes are a reminder of a great race in Beijing. I hope to get some extra morale! Anyhow for next year I will be 100% focused, of course with the support of Shimano,” said Marianne Vos.

The SH-R300 Custom Fit shoe is a top-level road shoe with Shimano ‘s Custom ... More
DURA-ACE Di2 for Time Trial and Triathlon
Recently we have announced the electronic road racing components DURA-ACE with Di2 technology. Now an important addition: electronic shifters especially for time trial and triathlon usage. These products eliminate the need to change hand position for shifting. The rider can change gears at the base-bar as well as at the bar extensions from now on. The direct result is saving time and a better conc... More
DURA-ACE meets Di2: Instantly changing gears and minds
Leading in innovation and design, Shimano introduces the highly anticipated electronic road components DURA-ACE with Di2 technology. Coming to market as an addition to the new mechanical DURA-ACE 7900 series, the electronic DURA-ACE 7970 will deliver state-of-the-art technology that will give its users a revolutionary road riding experience. Di2 stands for “Digital Integrated Intelligence”.

This... More
Shimano introduces YUMEYA
Shimano has introduced a completely new line up of exclusive products named YUMEYA, which is Japanese for “Dream Workshop”. In the first year, focus is at a state-of-the-art after market kit for SHIMANO XTR. YUMEYA parts are characterized by a lightweight and exclusive design to give your XTR bike a personal look and feel.

YUMEYA includes amongst others carbon rear derailleur plates for RD-M970/... More
Athertons ride new Saint to two rainbow jerseys
This weekend, Downhill mountain bikers Gee and Rachel Atherton each took victory at the UCI Mountain Bike World Championships in Val di Sole, Italy. Both were riding the new Saint components, featuring awesome brake performance and a crispy shift feeling, combined with a more lightweight design.

As the baking sun ensured the track was hot and dry, all eyes were on the Athertons, particularly afte... More
Are you ready to ride SLX?
Shimano introduces a completely new mountain bike group named SLX. Developed for Extreme All Mountain, this groupset excels in terms of durability and high performance. The parts are tough and lightweight and they are real eye-catchers too. SLX targets hardcore riders although it also fulfills the demands of other riding styles. Are you ready to challenge its extreme potential or do you stay with ... More