World Carp Classic signs sponsorship agreement with Shimano EU


The World Carp Classic, the biggest, most prestigious, and longest running carp angling event in the world, is delighted to announce the renewal of an exciting sponsorship agreement with Shimano EU, one of the world’s leading producers of fishing equipment.

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  • Shimano Tribal celebrates 20 years

    Launched in March 2002, this year sees Shimano Tribal celebrate its 20th birthday.  At the time of its launch Tribal was a game changer. Carp fishing had grown massively throughout the previous decade, but larger companies had failed to capture the imagination and support of the carp fishing fraternity.

  • Shimano launches exquisite new Stella FK

    Stella is SHIMANO’s ultimate spinning reel – evolved. Featuring a remarkable amount of new technology, the Stella reaches new heights of excellence and offers unparalleled performance for anglers wanting the very best.

  • New class leading Biocraft XR

    The Biocraft XR Fly rods are the most technologically advanced fly rods ever produced by Shimano and provide a remarkable combination of casting performance, fishing practicality and value. The full range covers all situations from ultra light nymphing through to Saltwater tuna fishing.


    Versatile performance combined with sensational looks, the Sustain lure rod range delivers on all fronts. With a wide choice of models in both extra-fast and moderate-fact actions, Sustain attains standards others fail to reach.


    SHIMANO’s JDM lures have an enviable world-wide reputation for quality, innovation and effectiveness. The exclusive SHIMANO technologies incorporated in the designs include FLASH BOOST foil mirrors for constant flashing action, JETBOOST System for improved casting distance, SCALEBOOST for remarkable life-like reality, and Jerk Assist Balancer System for increased stability

  • The revolutionary new AERO TECHNIUM MGS XTD

    In the never ending quest for perfection, Shimano has re-imagined the future of ultra long range reels and for the first time combined a radical new spool design with its world renowned Super Slow 10 Oscillation. 


    The new Aero Technium MgS. Shimano's new class leading, super sleek, incredibly long range superstar. Cast Far, Cast Accurate.

  • Nasci: Born to Fish

    We're excited to introduce you to the new NASCI spinning rod and reel! The Nasci rod and reel are developed with modern understated design, superb performance, and at a great price. If that's what you are looking for, YOU and the NASCI reel and rod will make a great combination.

  • Ultimate Evolution: New Ultegra

    The totally new Ultegra is built for anglers who are looking for a reliable reel to lure fish for freshwater perch, pike, zander or saltwater sea bass.

  • The NEW TX Ultra

    The new Tribal TX-Ultra is the new flagship rod in the Tribal family.

  • The NEW Twin Power SW

    The new TWINPOWER SW is a strong heavy-duty reel, capable of handling the biggest and most powerful predators of the sea in the toughest conditions.

  • The NEW Twin Power XD

    The new TWIN POWER XD is the strongest and most durable reel in the Magnumlite series.

  • NEW Shimano Stradic FL 2019

    The latest evolution in the Stradic range brings anglers into the next generation of fishing. 

  • AERO | Precision To Win

    The AERO x5/x7 range is a completely newly developed range of rods for coarse/match angling. 

  • The baitcasting revolution is here

    We have noticed a growing trend on the predator scene across Europe from street fishing to jerk bait casting, Baitcasting reels, more so, low profile Baitcasting reels.

  • Spiral X & Hi Power X: Exclusive and reinforced construction